GDPR and GA4

Can Google Analytics (GA4) be GDRP compliant?

A basic overview of how to make Google Analytics 4 (GA4) compliant with GDPR

Google’s latest analytics platform GA4 introduces new privacy-focused features to help websites comply with GDPR data privacy regulations. As a website owner / small business using GA4, you will need to configure options that allow you to collect visitor analytics data legally and securely.

Consent and data privacy

Enable data privacy options that ensure your site gets user consent before collecting analytics data. Turn on data retention controls to automatically anonymize visitor data. Configure your Google Tag Manager container for consent management integrations.

Data control for users

Provide users access to the analytics data you collect through options like Google’s Data Privacy Sandbox. Enable user-level exclusions if visitors request their data not be collected.

Minimal data collection

Only enable the analytics reports, dimensions and metrics you really need so you don’t end up collecting extraneous user data. Turn off advertising features, location collection, personalization options etc not essential for your purposes.

Data security

Use EC2 region configuration and data encryption options to store analytics data securely on Google’s servers. Limit employee access to analytics accounts and data. Have security reviews and protections against unauthorized access in place. The latest GA4 capabilities can enable GDPR compliance provided the right configurations are made according to data protection principles and regulation guidance. Take the time to understand changes needed to collect, process and store visitor analytics legally.

gdpr.eu

The GDPR.eu website is the complete guide to the General Data Protection Regulations. It is a very straightforward and easy to understand website.

https://gdpr.eu

Intersoft consulting

Intersoft consulting has the official PDF of the General Data Protection Regulations and they have conveniently put it on their website for ease of use.

https://gdpr-info.eu

European commission

The European commission has information about the rules for the protection of personal data inside and outside the EU. 

https://commission.europa.eu/law/law-topic/data-protection_en